BSc (Hons) Marketing

The BSc (Hons) Marketing program combines theoretical foundations and practical skills in marketing, branding, digital marketing, consumer behavior, and market research. Over three years, students engage with case studies, live projects, and industry simulations to develop critical thinking, strategic planning, and communication skills. The course integrates opportunities for internships or placements, ensuring graduates have real-world experience and a competitive edge in sectors such as retail, advertising, media, and e-commerce. Students are also prepared for further postgraduate study or professional marketing certifications.